A brand designer based in New York City, recently graduated with a Master of Fine Arts in Design & Entrepreneurship at the School of Visual Arts.
Works across brand identity, systems, and creative direction, with a focus on concept-driven storytelling and cohesive brand experiences. Comfortable translating strategy into visuals.
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Festival/Event Identity System Design
“sex_machina” is an outdoor concert and festival where virtual assistants read sexual material to attendees – silent disco-style. Guests also have the option to enjoy the performances from private tents. sex_machina will take place in Golden Gate Park for the people of San Francisco and Silicon Valley, more importantly, people who feel alone on Valentine’s Day.
Branding for sex_machina leans heavily into collage, evoking the visual tradition of the Dada movement in a technocentric future. Drawing from Dadaism’s interrogation of humanity’s relationship with machines, sex_machina comments on how much we have integrated technology into our lives, even going as far as to let it inform our desires.
Collaborated with:
Chudi Zhang
Samyuktha Narayanan
Margaret Sun
Year
2024 Fall
Instructor
Justin Colt
sex_machina