A brand designer based in New York City, recently graduated with a Master of Fine Arts in Design & Entrepreneurship at the School of Visual Arts.
Works across brand identity, systems, and creative direction, with a focus on concept-driven storytelling and cohesive brand experiences. Comfortable translating strategy into visuals.
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emoless
Instant Emotional Regulation
Emoless™ sells emotional silence in a box. From heartbreak blockers to mood flatteners, our products help you function flawlessly—without the baggage of feeling. Think of us as your shortcut to not caring, clinically formulated and aesthetically optimized.
emoless™ is a fictional brand that satirizes how self optimization culture turns even our emotions into something to be managed, marketed, and consumed. Under capitalism, we are taught to treat feeling as inefficiency, and discomfort as a problem a product can solve. emoless takes that logic to its clinical extreme: a line of mood flatteners and heartbreak blockers that sell emotional numbness as self improvement. Its branding is loud, bright, and unmistakably contemporary, mirroring the seductive, hyper consumerist language of products that promise to fix us. By adopting the exact visual and verbal codes of the culture it critiques, emoless exposes how consumerism sells us an escape from our own feelings, and asks what we lose when we choose to function flawlessly instead of feel.